In the UK, most of us will be aware of the ‘cost of living crisis’ we are experiencing and concerned about how it will affect us. These concerns can lead to less consumer spending as people attempt to cut back on unnecessary costs. This can leave businesses in the lurch causing many to cut back on additional costs like marketing. However, in present times, marketing has never been more important. In this article we take a look at why every company needs marketing in 2022.
What is marketing?
So, let’s start with the basics, what is marketing? Marketing is defined as the action or process of promoting and selling products or services. Despite this definition, marketing is much broader than that. It emcompesses a range of activities from research to analytics to strategy. Effective marketing should take into account the business, its competitors and its target audience and implement a strategy based on those things.
What are the different types of digital marketing?
Although there are many forms of marketing, including more traditional routes such as billboards and TV advertisements, today, digital marketing is where businesses should really put their focus. As more and more people are using mobile devices on a daily basis, one of the most effective ways to reach them is online. Here are some examples of the different types of digital marketing, and how your company can use them to reach your target audience and increase conversions:
SEO: This stands for search engine optimization and involves optimising your website using a variety of tactics to improve your rankings in search engine results. The higher your website ranks in search results and for relevant keywords, the more high quality traffic your website will receive and the more conversions you should see. SEO is a long term digital marketing strategy that won’t show results immediately, but when it does it is one of the most cost effective methods.
Paid: Paid advertising can be split up into different methods, there is paid search, display ads and more. One of the most effective paid advertising types is paid search, this operates using a pay-per-click model and is hyper targeted allowing you to reach a very specific audience.If you want to invest in paid advertising, consider hiring a PPC agency in UK which majority of their team are paid media experts.
Social media: As mobile phones have become a key part of society, social media has grown at an impressive rate with many phone users using apps like Facebook, Instagram and TikTok on a daily basis. Social media offers an excellent opportunity to reach your target audience through paid advertising and influencer marketing.
Email marketing: This form of digital marketing is one of the most effective ways to drive potential customers to your website. It can be used to make an audience aware of offers and promotions, or to remarket to audiences who have previously visited your website, or even added to basket without converting.
So, why is digital marketing so important?
Digital marketing is crucial for any business that wants to be successful, it is the most effective way to reach your target audience. Most importantly, if you’re not doing this marketing activity, there is a good chance that your competitors will be. By not investing in marketing, you are giving your competitors an advantage over you, if they are using marketing, they will be more visible, gain more traffic and have a higher chance of converting than you.
Who can help with digital marketing?
If you feel that now is the time to invest in digital marketing, or want to find out more about how it could positively impact your business, we recommend speaking to an expert. One digital marketing company that works with a variety of organisations across the globe is Our Digital Team. They provide an array of digital marketing services including those mentioned above.
Here’s the author’s bio:
Stephen Atcheler is an entrepreneur in the Real Estate space. He has grown multiple businesses, including a Real Estate Agency, and an online Real Estate Adverting business, and is currently the founder and driver of the fastest-growing Real Estate BPO in the Philippines. If you would like to connect or get in touch with Stephen, he is very active on LinkedIn and always happy for a new connection.