Regarding blogging, writing the actual content is only half the battle. You need to promote it too!
If you don’t promote your blog, you’ll likely have issues getting an audience – or growing the audience you already have. So, it’s important to understand how you can promote your blog.
As the title indicates, this post is number 12 in a series about becoming a successful blogger. In our previous post, we talked about writing your first blog post and then doing SEO Optimization. In this post, you’ll learn how to promote your blog. While there are nearly unlimited ways of promotion, we’ll cover only the most powerful and effective ones in this post.
To get more readers on your blog, you must implement the tactics in this post. Don’t miss out!
Let’s get promoted!
What Is Blog Promotion?
What is blog promotion, anyway? The concept is quite simple, although the execution can be complex. In essence, blog promotion means doing various things to get more visitors.
These methods can range from sharing your content on social media to email marketing and everything in between.
Anything can be considered blog promotion if it gets more readers to your website.
However, some tried-and-true tactics are the most effective.
Why Is Blog Promotion Important?
Promoting your blog is essential if you want people to read it. Promoting your site makes it difficult to get a larger audience. You might not get any readers at all.
With an estimated 1.86 billion websites, you must work hard to get noticed!
Some bloggers are lucky enough to get readers without having to do any promotion. However, after creating a blog, this is a very rare scenario and not one you can rely on.
Before you begin to promote your blog, it is important to make sure you’re ready for it. After all, it’s a huge waste if you get a ton of traffic to your site but fail to capitalize on it.
So, it helps to run through a small checklist of items to ensure that you’re prepared to promote your blog.
Below, we’ve covered just a few of the different things that you should check:
Make Your Website Search Engine Friendly
First, make sure your WordPress site is SEO-optimized. This means your website should use an SEO-friendly theme, run one or more SEO plugins like Yoast or AIO SEO, and do other tricks like adding schema markup to your site. If you don’t have these things set up, you will lose out on potential traffic to your blog. So be sure to make your site SEO-optimized!promotional experts GoPromotional
Ensure You Have High-Quality Content
This one is a bit obvious, but it’s worth remembering. Before putting in the time to promote your content, first, make sure that it’s high-quality content!
Sometimes bloggers focus too much on quantity and not enough on quality.
Please review all your posts and double-check them for any grammatical errors, typos, or other mistakes.
It also doesn’t hurt to ensure that your information is up-to-date and correct, especially if the post is technical or makes recommendations. Double-check that your suggestions are current and haven’t been made redundant since you first wrote the post.
Always Use Quality Images
Finally, don’t neglect the power of imagery! As they say, images are worth a thousand words, so don’t forget to choose powerful images for each of your blog posts.
Images are also a major factor in SEO. While you don’t want too many images (as they slow down your site), you also don’t want to have a text-only site.
A good balance of optimized images is a great SEO strategy.
However, be certain that your images are compressed using an image compression plugin. Without compressing images, your pages will likely be too slow – resulting in punishment by Google and other search engines.printed pens are an inexpensive promotional item
Is your site ready for promotion? If so, it’s time to move on to the next step.
How to Promote Your Blog
Now let’s dive into the actual tactics! Here are nine ways to promote your blog and build a larger following.
Use Search Engines to Promote Your Blog
Search engines like Google and Bing are the main ways readers find your content. As such, it’s important to optimize your site for them.
This is known as SEO or search engine optimization.
SEO is a very complex topic, but setting up a WordPress site’s SEO is fairly easy. You’ll want to pick an SEO-friendly theme like Astra and install some SEO plugins like AIO SEO or Yoast.
Do Keyword Research
Then, you’ll need to do some keyword research. This is just finding keywords that relate to your site’s niche and then incorporating them into your content.
Be sure only to have about 3-5% of your content contain the keywords. If you add too much, your site will be penalized for keyword stuffing.
Build Links to Your Site
Finally, you’ll want to build links to your site. The easiest way to do this is by encouraging readers to share your content on social media. You can also do guest posts, which are posts on other blogs that link back to your site.
Overall, the best way to get good results on search engines is to write great content. Everything else is just extra.
Share Your Blog on Social Media
These days, social media is a must-have for any marketing strategy. The number of social sites increases yearly, but you should share your content on at least three or four platforms.
These include Twitter, Facebook, Instagram, TikTok, YouTube, and as many other channels as you have time for.
Build Your Email List
When it comes to email marketing, the overall goal is to build an email list. An email list allows you to send the content directly to those individuals that are interested in your blog posts and other products or services that you offer.
To build up your email list, you can do a few things. One is to send emails to notify of new blog posts.
Send Emails For New Posts
Once you have a few names in your email list, you could begin sending new posts as emails. It’s a simple way to let fans know of new content to help drive traffic.
You’ll need a plugin that enables you to link to your mail service, which we’ll cover in the next section. Otherwise, plugins like Email Subscribers & Newsletters can automatically email subscribers whenever you post new content.
Keep an eye on open rates or feedback, as not everyone is a fan of this type of email!