Setting up a website is one way to make your small business stand out in the crowd. About one-third of American small businesses don’t have websites at the moment, so you’ll get a leg up on your competition simply by creating a website for yours.
But, why stop there? You should also put search engine optimization, or SEO, to good use.
The importance of SEO cannot be overstated. Google and the other search engines will look upon your website more favorably when you make SEO a top priority.
Backlinks in SEO will prove to be especially important. Today, we’re going to talk at length about what backlinks are and about what the backlink benefits will be for your small business website.
Continue reading to learn almost everything you’ll need to know about backlinks in SEO.
What Are Backlinks?
Before we begin talking about the benefits of backlinks in SEO, you need to have a good understanding of what backlinks are. So let’s kick things off by answering the question, “What are backlinks?”
Backlinks are links to your website that appear on other websites. More often than not, they’re links to specific pages on your website as opposed to just links to your homepage.
In most cases, you’ll have to put in time and effort to get these backlinks to appear on other websites. But in other instances, they’ll show up on other websites organically after someone sees something on your website and thinks that it’s worth linking back to it on their website.
If you’re interested in finding out whether or not your website has backlinks, you should use this free backlink checker. It’ll reveal all the different backlinks that might exist out there for your website.
How Do Backlinks Work?
Now that you know what backlinks are, we would like to discuss how they work. We realize that you might be wondering how you can get your website some backlinks, so we’re going to break it down for you.
As we mentioned a moment ago, there are some situations where someone might take it upon themselves to link to something that you’ve put up on your website. This is a best-case scenario for those trying to build up a bunch of backlinks.
But most of the time, you’re going to need to work hard to generate backlinks for your website. Here are some of the ways in which you can do it:
- Writing guest blogs for other websites and putting backlinks into them
- Agreeing to post backlinks for other websites on your site in exchange for backlinks on their sites
- Hiring an SEO company to post backlinks to your website in articles on other websites
You should try to use all three of these methods to get more backlinks for your website scattered all over the place on the internet.
What Are the Backlink Benefits?
At this point, you know what backlinks are. You also know how backlinks work. So there’s just one more question left to answer: What are the backlink benefits?
We’re so glad you asked. There are more than a few benefits of backlinks in SEO. You can read about them below.
1. They Send More Traffic to Your Website
Every time that someone reads an article with one of your backlinks in it, they’ll be encouraged to click on it. If they do, they’ll get sent over to your website, which will help to generate more traffic for your site over time.
The more people that visit your website, the greater the chances of your sales spiking. You’ll be surprised to see what a big difference that your backlinks will make when it comes to your sales numbers.
2. They Make Your Website Look Like a More Trusted Source for Information
As the owner of a small business, one of your main goals is going to be to establish trust between you and your customers. You need to prove to them that they can trust you to serve as an expert within your industry.
You’re guaranteed to look like more of an expert when you have backlinks on other websites. It’ll seem like people can trust the content that they find on your site a little more when you have other sites linking to it.
3. They Widen the Audience for Your Website
Your small business should have a target audience that you attempt to appeal to at all times. But in order to be super successful, your small business should also try to branch out and appeal to other audiences as well.
It’ll be easy to do this when you have backlinks on other websites. You’ll be able to get links to your website in front of people who might not otherwise consider visiting it. It’ll expand your reach in ways you might not have imagined.
4. They Improve Your Website’s Google Ranking
At the end of the day, you want your website to achieve the highest Google ranking possible. It’ll get more eyes on your website when people search Google for things related to your industry.
Getting more backlinks is going to put you in the perfect position to improve your website’s Google ranking. Google is going to love to see that other websites are linking to your site early and often. It won’t be long at all before you’re shooting up to the first page of search engine rankings pages.
Start Enjoying the Benefits of Backlinks in SEO Today
Are you trying to find ways to get more traffic for the website that you set up for your small business? Getting more backlinks for your site could be the answer to your prayers.
As you’ve seen here, there are so many benefits of backlinks in SEO. It makes backlinks a must for anyone who wants to make their website more successful than it is now.
Would you like to get more tips on taking advantage of search engine optimization for your small business website? Find them by reading through all the other informative SEO-related articles posted on our blog.